| |
Authority |
| Any medical or health
advice provided and hosted on this site will only be given by medically
trained and qualified professionals unless a clear statement is made
that a piece of advice offered is from a non-medically qualified
individual or organisation. |
Complementarity |
| The information provided
on this site is designed to support, not replace, the relationship
that exists between a patient/site visitor and his/her existing physician. |
Confidentiality |
| Confidentiality of data
relating to individual patients and visitors to a medical/health
Web site, including their identity, is respected by this Web site.
The Web site owners undertake to honour or exceed the legal requirements
of medical/health information privacy that apply in the country and
state where the Web site and mirror sites are located. |
Attribution |
| Where appropriate, information
contained on this site will be supported by clear references to source
data and, where possible, have specific HTML links to that data.
The date when a clinical page was last modified will be clearly displayed
(e.g. at the bottom of the page). |
Justifiability |
| Any claims relating to
the benefits/performance of a specific treatment, commercial product
or service will be supported by appropriate, balanced evidence in
the manner outlined above in Principle 4. |
Transparency
of authorship |
| The designers of this
Web site will seek to provide information in the clearest possible
manner and provide contact addresses for visitors that seek further
information or support. The Webmaster will display his/her E-mail
address clearly throughout the Web site. |
Transparency
of sponsorship |
| Support for this Web
site will be clearly identified, including the identities of commercial
and non-commercial organisations that have contributed funding, services
or material for the site. |
Honesty
in advertising & editorial policy |
| If advertising is a source
of funding it will be clearly stated. A brief description of the
advertising policy adopted by the Web site owners will be displayed
on the site. Advertising and other promotional material will be presented
to viewers in a manner and context that facilitates differentiation
between it and the original material created by the institution operating
the site. |